ABOUT NATALIE HARPER

Founder & Managing Director

NATALIE HARPER'S STORY

Natalie has spent the majority of her career working for award-winning advertising and PR agencies in Edmonton and Calgary. During her agency career, she managed marketing communications projects for organizations including CKUA Radio, WestJet, Shaw TV, and CMT Canada.

In 2011, Natalie left the agency world to start her own public relations consultancy where she has quickly grown the company.

Natalie is a graduate of the Mount Royal University Bachelor of Applied Communications – Public Relations program. She has been a volunteer board member for many organizations including: Cats and Dogs International, Canadian Women in Communications, International Association of Business Communicators, Sport Central, Brain Care Centre – Gala Event, and Troy’s Run Foundation. She currently sits on the Edmonton Mental Health Awareness Committee (EMHAC) and is a sponsor of the #YEGsemicolon tattoo fundraising event.

Natalie has been a finalist for several prestigious awards including:

  • 2015 Notable Awards (Best in Public Relations in Alberta Finalist)
  • 2013 Fierce Award in the Influence category
  • 2013 Best in Business #Yeggie Award
  • 2010 Deloitte Women of Influence award in Edmonton

Natalie loves to cook, enjoys watching Grey’s Anatomy, dreams of being a ‘real’ photographer one day, and has completed writing chapter one of a fictional book and hopes one day to be a published author.

AREAS OF EXPERTISE

Media Relations 98%
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Brand Ambassador Programs95%
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Campaign Launches 96%
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Writing 95%
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Event Planning 93%
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Entertainment & Artist Relations 93%
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Strategic Planning 90%
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Reputation Management 88%
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Website Planning 85%
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Social Media Marketing 88%
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Graphic Design 70%
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Communications Auditing 85%
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Crisis Communications 75%
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CAREER HIGHLIGHTS

  • Managed the social and traditional media relations for Huddle for Haiti – a national awareness campaign that profiled seven CFL players on a humanitarian initiative to Haiti during the country’s one year anniversary of the devastating earthquake. Secured interviews with outlets including TSN, Canada AM, CTV, Global National, Canadian Press, CBC News Now, and more.
  • Managed media relations for the 2nd and 3rd Annual Open Sky Music Festival in Edmonton, AB. Harper PR garnered multiple coverage in nearly every local print, broadcast and online media outlet. Attendance more than quadrupled from the inaugural year.
  • Managed the media relations campaign for ‘The Road Hammers – Season II’ – a reality TV show directed by Jason Priestley. Media interviews included eTalk, Entertainment Tonight Canada, Canadian Press, The Hollywood Reporter and CBC’s The Hour.
  • Produced an annual black tie gala event in Calgary, which raised a million dollars in two years for the Cross Conservation Area. The event featured celebrity chef, Michael Smith, and was picked up as a one-time feature show on The Food Network Canada.

RELEVANT EXPERIENCE

Natalie has experience working with brands in almost every industry and sector. Here are the brands Natalie has worked with over the course of her career.

ENTERTAINMENT

  • CKUA Radio
  • Open Sky Music Festival
  • Craig Moritz
  • The Command Sisters
  • Gord Bamford
  • TwoShine County
  • CMT Canada / CORUS Entertainment
  • The Road Hammers
  • Jordan Doell
  • Misty Lee Olsen
  • Tiff Hall
  • Donny Parenteau
  • Calgary International Film Festival
  • Asante Sana Films
  • Royalty Records Inc.
  • Association for Country Music in Alberta
  • Lyra Brown
  • Sophie Serafino

CORPORATE

  • FIRMA Foreign Exchange
  • Tristone Capital
  • Northern Lakes College
  • Sabretooth Energy
  • WestJet
  • Enhance Energy
  • Tristone Capital Pay Dirt NA Tour
  • SHAW Communications
  • Panorama Software
  • ProSolve Consulting Ltd.
  • Cybermation
  • Active Voice
  • London Drugs
  • PDERAS Consulting
  • Rogers Communications
  • Cause & Effect Marketing
  • RED The Agency

COMMUNITY

  • Huddle for Haiti
  • Suit Up To End Polio
  • Winnifred Stewart Association
  • Kids Strong and Free
  • Canadian Breast Cancer Foundation
  • Calgary Stampede Foundation
  • Cats and Dogs International
  • Edmonton Mental Health Awareness Committee (EMHAC)
  • Momentum Walk-in Counselling
  • #YEGsemicolon Event
  • Association of Alberta Sexual Assault Services (AASAS)

REAL ESTATE

  • Relocate To Renovate
  • Benchmark Mortgages
  • Alair Homes
  • Boss Design Ltd.
  • Intelligence House

LIFESTYLE & HOSPITALITY

  • Nando’s Canada (Edmonton)
  • Hansen Distillery
  • Conservation & Cuisine Gala

SPORTS & ATHLETICS

  • Huddle for Haiti
  • The Brick Sport Central
  • University of Calgary Men’s Dinos Hockey Team
  • Blitz Conditioning
  • World Junior Hockey Championships (Edmonton)