Santa for Seniors 2016

Annual donation drive produced for London Drugs and supporting seniors in Northern Alberta.

London Drugs Santa for Seniors 2016

Created in 2015, the Santa for Seniors program expanded across Edmonton and into Sherwood Park, St. Albert and Grande Prairie. The goal was to support 2,000 lonely, low-income or inner-city seniors. We nearly doubled that goal by collecting donated gifts for 3,800 seniors in Northern Alberta.


November 2011


Media relations
Community engagement
Social engagement
Event management
Strategic direction


Exceeded goal for 2016 by collecting nearly double the amount of gifts
Multiple media features and interviews
Garnered media sponsorship from CTV, Virgin Radio and TSN Radio
Produced successful launch and subsequent campaign events

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