A humanitarian effort on the one year anniversary of the earthquake that devastated Haiti.
7 players from the CFL teamed up with TSN, Postmedia, WestJet, Oxfam Canada, and several other humanitarian organizations to spend one week in Haiti helping with rehabilitation programs. Harper PR was brought on to help create the campaign entity and share this story across Canada.
Created the Huddle for Haiti logo
Built the social media presence
Created the 'Get in the Huddle' Facebook photo contest
Secured dozens of national and local stories
Supported the TSN 30-minute documentary