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Harper PR Helps Nando’s Set Records

  • March 31, 2016

PROJECT OVERVIEW

Harper PR teamed up with Cumins & Partners in Toronto and Nando’s Canada in early 2016 to help them open the first Nando’s restaurant in Edmonton.

Harper PR supported media relations, an ambassador program and event management tasks one month leading up to the grande opening.

THE RESULTS

  • Media coverage in The Edmonton Journal, Avenue Magazine, Where Edmonton
  • Blog coverage from several local food bloggers
  • Two social media contests with YEGTweetup and YEGpeople
  • A fully booked media and VIP event with a waitlist
  • Lineups around the block for the public opening