Is it Time to Get Social?
Are you resisting joining the social media revolution?
Yes, it’s true – not every person and every company needs to be on one, or many, social media platform(s).
But, how do you know if you SHOULD be joining in the conversation?
Here’s a few questions to ask yourself?
- Do I own/manage a company that relies on word of mouth or referrals to grow?
- Are people talking about my company, my competition, my products or services online, or are they talking about requiring the products or services I offer?
- Am I required to be a subject matter expert in my field or industry, and do people look to me to provide timely and credible information?
If you answered YES to one or more of these questions, then you may want to consider joining the conversation online.
There are significant opportunities to it – growing your brand, networking with new contacts, keeping on top of the news for your industry or geography, etc.
But here’s what I love about social media. Just as easily as it can make you, it can break you too.
Yes – it’s true, being on social media does come with some great responsibility if you are managing a brand.
First of all, it’s critical to note that social media is a powerful tool to not only promote your brand, but also monitor what people are saying about your brand so you can provide a prompt reply. If someone says something awesome about you and your brand – SWEET – go with it, RT and reply and don’t forget to say THANK YOU. If someone says something crappy about you and your brand – APOLOGIZE (if it’s true), or use it as an opportunity to correct any misinformation being posted. You rarely get a chance to remedy a poor situation in real-time and in a one-on-one format, so now’s your chance. Don’t miss it.
With great opportunity comes great danger. I was stalking Facebook and saw a post by Peter Shankman on his Facebook page. He outed the MGM Grand hotel in Las Vegas for being poor at replying to complaints/questions on Twitter. Here’s what he had to say about it:
This is a great example of why being part of the online conversation is so important for brands. Monitoring and responding are both critical to reputation management. In this case, MGM Grand did eventually reply, but was it soon enough to prevent brand damage in the minds of Peter Shankman’s robust community?
So, what have we learned today?
We’ve learned that social media sites can be useful tools in growing a brand. They can also be useful tools in engaging with your community and cultivating brand ambassadors. But, if you’re not sure how to chart the social media waters in a strategic way for your brand, then hire some help.
Call me. I’d be happy to help you get your feet wet and navigate the social media sea.